Last month, I had the priviilege of working in and attending Willow Creek Community Church. Today, it was off to Saddleback; one of the largest churches in the states.
If Willow has the history and the size (their auditorium is 7,400 - and Saddleback's is about half as large), Saddleback makes up in terms of effective needs segmentation. The campus (pictured here) feels like acollege campus, with places for kids to play, water features, sand and cafes scattered all around in a gorgeous open format. In addition to their main service, they have a number of different giant tents with the same sermon, but different worship styles - including gospel, rock n roll, Hawaiian (!), old style, meditative ... as well as the gamate of youth services ...
... it's as if an MBA had designed their product offering! :)
Sunday, January 21, 2007
Another month, another huge church: Saddleback
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